Experience. Independence. Clarity.

Brian McCarthy

35+ Years in Energy Systems

Independent Energy Systems Advisor

Helping hotels and healthcare organisations make better energy decisions by understanding what will actually work in the real world, not just on paper.

Thermodynamics Engineer | 35+ Years in Energy Systems

Quick Introduction

Brian McCarthy has spent over 35 years working in thermodynamics - designing, selling, installing, and servicing heat pumps, fresh air ventilation systems, and energy recovery solutions.

That experience taught him something simple: Systems don’t fail under average conditions. They fail when real-world behaviour doesn’t match the assumptions they were designed around.

Today, he provides an independent perspective to help organisations make better energy decisions - before significant capital is committed.

The Reality Most Systems Don’t Address

Most energy systems are designed to perform well under average conditions.

But real-world environments don’t behave that way.

  • Demand doesn’t always follow predictable patterns

  • Responsibility becomes unclear when systems under-perform

  • Peak conditions expose weaknesses that aren’t obvious upfront

  • Systems are often selected based on price rather than performance

In environments like hotels and hospitals, this matters.

Designed for Average. Tested by Reality.

In one project, I was called in to review the performance of a hot water heat pump system that was sized based on average demand, with additional capacity for peak holiday periods.

On paper, it worked.

In reality, when a tour group arrived and everyone showered at the same time, the system was overwhelmed. There was no backup system to help in scenarios like this.

That experience permanently changed how I approached advising on energy system selections.

Not because the calculations were wrong - but because the assumptions didn’t fully reflect real-world behaviour.

Performance isn’t judged on averages - it’s judged at the moments that matter most.

Where I Focus

  • Hotels and resorts

  • Hospitals and healthcare facilities

These environments typically involve:

  • high hot water demand

  • continuous HVAC and ventilation loads

  • sensitivity to performance under peak conditions

In environments like hotels and hospitals, this matters.

How I Work

I operate independently.

I don’t sell equipment, represent manufacturers, or install systems.

My role is to provide:

practical insight

experienced judgement

clarity before decisions are made

Most engagements begin with a simple conversation.

CLICK BELOW TO WATCH FIRST!

Founder and CEO - Brian McCarthy

READY TO GIVE me A TRY?

I’m happy to have a conversation.

If you’re currently reviewing energy systems, vendor proposals, or recovery opportunities, and want a clear, independent perspective - I’m happy to have a conversation with you.